At Catapult, we believe today’s agencies are creating incredible work and are always looking for ways to ensure that your prospects see it. Awards are a great way for an agency to gain exposure and recognition. Although entering award competitions takes time and money, it’s one of the best ways to showcase your work, energize your team and grow your brand. Winning an award adds prestige, builds the agency’s reputation, and helps you stand out among your competitors.
According to AMI, more than a third of companies are looking for an agency with specialized experience. Awards that highlight specific capabilities – design, social, creative, activation and so forth, are an opportunity to differentiate yourself from the other 25K+ agencies out there. Not to mention it adds third-party credibility behind your work.
Winning awards also helps your agency attract top talent. Britt Fero of Publicis Seattle speaks to the importance of awards in attracting quality employees and energizing an agency:
“Our success at shows has helped us recruit and retain top creative talent from around the country. In addition, creative awards can be energizing for the entire agency. Competing against the best advertising in the world keeps us focused, informed and sharp for our clients.”
In the first of a series, we’ve compiled a list of award shows that have an application deadline in Q2 of 2019. These awards have high standards, are widely recognized by the industry, and if won, are guaranteed to enhance your credibility among clients.