On-Demand Webinar: 3 New Biz Tips To Better Connect With CMOs in 2019

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Hosted by Matt Chollet & Betsi Nelson

When it comes to agency new business knowing when key marketing decision-makers are rotating up or out of their roles is critical. We’ve found that incoming CMOs are most likely to shakeup their agency roster 3-18 months after they take their post, which should signal a bright flashing light of opportunity to agencies.

Leveraging Winmo’s recent CMO Tenure Analysis Report, our February 21st Webinar will empower agencies to strike while the iron is hot and drive more business with key advertisers throughout 2019.

During this 30-minute session, expect to walk away with:
  • Key takeaways from the 2,400 tenures examined in the report and a deep examination of how gender also affects CMO Tenure
  • How to prioritize CMO outreach across industries including CPG, Finance, Retail and more
  • How to build an effective outreach cadence that will capture the attention of top CMOs at the perfect time

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* A recording will also be sent to you via email

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On-Demand Webinar: What Drives Value in the New World of Marcoms M&A

As an agency executive, you need to know what is happening in the industry from an M&A perspective and how it can affect your agency. Luckily, Catapult has an amazing partner in Charles Fallon from SI Partners who provides first-hand industry insights throughout this on-demand webinar.

Regardless of whether you are looking to sell your agency now, 10 years from now, or simply attract a growth partner, Charles will walk you through this complex world step by step.

We will cover specific topics like:
  • Understanding the new buyers in our market
  • Looking at the acquirer landscape as a whole and how it’s changed since last year
  • Attracting a growth partner
  • Becoming a more attractive agency before selling
  • Getting the most value out of your agency

 

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(Webinar) Social Media Isn’t Working for Ad Agency New Business

If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY and WHAT to do about it.

In order to help improve your social media presence, Michael Gass of Fuel Lines walks you through a seven step blueprint for using social media for new business as well as tools, tactics, and tips to get a return on your investment.

This webinar will take you through the following:

  • Why most agencies aren’t having success with social media for new business.
  • A seven step blueprint for using social media for new business.
  • Tools, tactics, and tips to get the most return on your daily time investment.
  • Examples of what a successful new business program looks like.

Social Media Isn’t Working for Ad Agency New Business from Catapult New Business on Vimeo.

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(Webinar) Mandatory Technology for Agency New Business

Most agencies are running their new business programs with as few human beings as possible. With fewer people, the need to be efficient and effective is paramount. Considering the martech space has expanded at an incredible rate, it can be difficult to know exactly which technologies will help and which will hinder your new business efforts. Agency efforts are different from other sales needs, so we wanted to concentrate on where your money and time is best spent to make technology your best tool to drive new business.

Mandatory technology for agency new business from Catapult New Business on Vimeo.

In our latest webinar, we set out to give our agencies insight around technology that we see as the most effective for new business. Matt Chollet, EVP of Agency Growth at Catapult New Business, discussed which types of technologies that you need and then offered suggestions from our extensive experience with different brands.

What we covered:

  • The best technology stack for agency new business
  • Small staff? Where technology can make you more efficient
  • Where to best spend your tech budget for more leads
  • Specific technology reviews used in agency biz dev

 

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(Webinar) So many agencies. So little difference.

Is your agency truly unique?  Or are you one of the thousands of agencies selling the same products and services? Almost all agencies claim to be unique, different or better while using essentially the same descriptors as the others. The truth is, most prospects (advertisers) can barely tell the difference in your agency and your biggest competitor.

In this session we looked to fix that by discussing:

  • Your differentiator isn’t different at all
  • How to find your difference
  • Using your differentiator to generate more opportunities

For any business development program to be successful, we need to take this first step of identifying a truly unique position.  Once that positioning is in place content and distribution becomes much more effective.  Hopefully this webinar will give you a great first step in finding your uniqueness!

Our guest host this month was John Heenan.  Be sure to check out his website for other great insights and content!

So many agencies. So little difference. from Catapult New Business on Vimeo.

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"Partnering with Catapult and leveraging their expertise has allowed us to focus our internal team’s time on closing qualified opportunities, knowing that the important work of prospecting and vetting future opportunities isn’t being pushed to the back burner.”

SVP Director of Business Development, Global Advertising Firm

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