Derry Backenkeller


Derry Backenkeller, Business Development Director

Derry works closely with his clients to find, qualify and build new business opportunities. He brings an extremely diverse background in sales, consulting and business development, from both the client and agency side.

Before joining the Catapult team in 2017, he worked at Groupon for 7 years doing enterprise sales & business development while serving a wide range of responsibilities including advertising, marketing communications, customer acquisition, sales promotion, and digital marketing.

Selling into various categories and verticals, Derry has worked in almost every major business vertical – CPG, technology, financial services, B2B, healthcare, pharmaceuticals, OTC, spirits, sporting goods, and entertainment. He has created relationships and opportunities with key companies and brands like JM Smuckers, Amazon Studios, Sony, Disney, ESPN, Reckitt Benckiser, McDonald’s, State Farm Insurance, Adidas, Warner Bros., FCA, BMW, Turner Media Group, Adobe, General Motors, Diageo, and Unilever.